If you’ve been counting down to the holidays with our beauty advent calendar, then you’re in the midst of discovering a wonderland of makeup and skincare essentials behind every door (it’s truly the gift that keeps on giving!). Two of our favourite product reveals inside the calendar include e.l.f. Cosmetic’s holy grail Brow Lift and Brow Lift Applicator—the ultimate pair for sleighing your brow look and achieving the fluffy, on-trend “soap brows” you’ve seen all over your FYP.
What are soap brows, you ask? TL;DR: it’s a brow styling technique that involves brushing your eyebrow hairs up and setting them into a full, feathered look with a strong-hold product.
Well Glossies, you are about to achieve Brow Queen status with this dynamic duo.
Behind one of the calendar doors, you’ll find (and TBH, obsess over) e.l.f’s Brow Lift. This extreme-hold clear brow gel works to lift, sculpt, and groom every last brow hair of yours into place for that gorgeous lifted effect. It’s a must in everyone’s makeup arsenal—especially since the formula’s clear, natural finish complements all skin tones and eyebrow colors.
To work your soap brow magic, you’ll want to reach for e.l.f.’s Brow Lift Applicator—a unique, dual-ended eyebrow brush that features a flat gel applicator on one end to effortlessly pick up and apply the Brow Lift, plus a spoolie on the other end to tame and shape brows into that fluffy, lifted finish.
More bonus points: like all e.l.f. products, both of these brow essentials are vegan and cruelty-free.
Ready to achieve brows that seriously wow? Here’s how to use Brow Lift and the Brow Lift Applicator to master the beautifully groomed, feathered brows of your dreams in four easy steps:
Step 1: Slightly bend the spoolie of your Brow Lift Applicator and use the spoolie to brush out your eyebrows.
Step 2: Dip the spoolie into the Brow Lift formula and brush it through your brows, directing hairs upwards and outwards.
Step 3: Use the spatula end of the applicator to flatten your brow hairs in the same direction for a laminated look that stays put. Pro tip: make sure to let it dry for at least 60 seconds.
Step 4: Go in with e.l.f.’s Ultra Precise Brow Pencil to fill in sparse areas of your brows with fine, small strokes.
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