Exciting news Glossies, Lady Gaga’s makeup line is launching in September - and we cannot wait! The Born This Way singer, who is a beauty icon to many, will be launching her own beauty line, HAUS Laboratories on September 17th.
About Lady Gaga’s Makeup Line
Created in collaboration with Lady Gaga’s personal makeup artist Sarah Tanno, HAUS Laboratories will include a lip liner, a lip gloss, and a multi-purpose shimmer. They’ll all be available in bright, bold and glittery colours.
These 3 hero products each come in 6 shades:
1. RIP Lip Liner
A ‘to die for’ lip liner, it is demi-matte, waterproof and sharpenable. You can use it as a lip liner (Lady Gaga swears it won’t smudge or bleed), or wear it as a full-coverage lipstick. The singer also says that she blends it out and uses it as a stain on her cheeks.
2. Le Riot Lip Gloss
A high-shine, multidimensional gel gloss, Le Riot comes in four finishes: shine, shimmer, pearl and pure pigment. You can either sweep it directly onto your lips, or wear it over a lipstick for added shine.
3. Glam Attack: A Liquid-To-Powder Shimmer
This is a multi-purpose, liquid-to-powder shimmer. To use it as a highlighter, apply it directly onto the areas of your face you want to emphasize (think cheekbones, brow bone, cupid’s bow and chin). You can also use it as an eyeshadow and apply it directly onto your lids, then blend.
You’ll also be happy to know that all of the products in her range are cruelty-free, vegan and paraben-free!
Makeup As Empowerment
Lady Gaga has spoken out about never feeling beautiful growing up. She says that she struggled to find a sense of both inner and outer beauty - until she discovered makeup that is.
@Lady GagaMakeup inspired a bravery in me I didn’t know I had.
As a teenager, she began to experiment with makeup. She created different looks until she saw the person she wanted to be in her mirror’s reflection. In fact, that’s how she invented her Lady Gaga persona and ‘found the superhero within [herself]'.
A Message Of Self-Acceptance
Lady Gaga’s makeup line HAUS Laboratories is rebelling against the idea that you need to look good for other people.
As the singer-songwriter told Glamour Magazine, she doesn’t want people to apply makeup a particular way because they’re following a trend or they feel pressured to look a certain way.
She says that if you’ve applied makeup and still feel insecure, then it’s not doing its job. Makeup should always be used as a tool to make you feel like your authentic self.
We want you to love yourself, and it is our mission to spread kindness, bravery and creativity by providing tools for self-expression and reinvention.
Where Can I Buy Lady Gaga’s Makeup Line?
I don’t doubt that most of you Glossies expect a sure-to-become-iconic brand to launch at a beauty giant like Sephora. Instead, the multi-talented actress and singer will be launching HAUS Laboratories on Amazon.
While this might come as a surprise, Lady Gaga explained that, just like her music, she wants everyone to have access to it. In fact, if you’re an Amazon Prime member, you can pre-order it now.
It is also available on the brand’s website.
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*header image: @hauslabs.
