"Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now," reads the statement from colour experts at Pantone.
"Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."
Our chosen creative outlet? Makeup of course!
So because we're super excited about all things purple right now, here are three ultra violet beauty buys we'll be making ready for 2018.
1. Leighton Deny High Performance Colour, £12: Slick this deep violet shade on your nails for instant cosmic vibes. Glitter optional, but we'd definitely consider it!
2. PIXI Mesmerising Mineral Palette, £15: This Pixi eyeshadow palette has all the shades of purple you need for whipping up ultra violet looks.
3. Urban Decay 24/7 Glide On Pencil in Psychedelic Sister, £15.50: If you're not ready for a full-on eyeshadow look, try a little liner instead.
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