No acronym gets a beauty obsessive more excited than GWP. Gift With Purchase is as close as you’re going to get to something-for-nothing, being an add-on to whatever you buy at counter or online.
It works like this: if you buy these things, you get this for free. Simple. It’s a great and very cost-effective way to explore a brand you may not be too familiar with or a brilliant way to add to your existing beauty wardrobe with a brand you’re already a fan of.
The trick with a GWP though is to keep your eyes peeled as they're never around for long. At any one time there will be several of them on offer, you just have to know where to find them.
To give you a head start, we’ve cast our eagle eyes on some of the best out there...
Charlotte TilburyA little-known perk of buying online at Charlotte Tilbury is the fact you get two samples packed in with your goodies as a surprise. For the month of February though you also get not one, not two, but THREE free lipstick samples. Considering her Hot Lips collection and recent K.I.S.S.I.N.G launch for Valentine’s have been the most popular, it gives you a chance to try-before-you-buy. A full size lipstick costs £24 but this way to get to swatch for free.
Estée LauderWho could resist this? Buy two Estée Lauder products at Debenhams until the 12th March and you'll get a makeup bag filled with minis of its bestselling skincare and makeup, including the multi award-winning Advanced Night Repair. What's more, you'll get a full sized lip gloss and lipstick in the mix too. Splurge on a third purchase and you’ll also walk away with a full size Perfectly Clean Multi Action Creme Cleanser. But as with most GWP it’s a ‘while stocks last’ situation, so once it’s gone, it’s gone…
Bare Minerals Shop online at Bare Minerals and you get the freedom to throw in a few little extras at checkout. To celebrate the launch of their Gen Nude collection - a collection of nude lipsticks to suit all - simply pop the code ‘GONUDE’ in at checkout to get a free makeup bag. Or, if lashes are your thing and you’ve spent over £35, you can type in ‘FLUTTER’ when you checkout and you'll get your hands on a deluxe sample of their Lash Domination Mascara.
GlossyboxYep, that's right, if you're not a Glossybox subscriber yet now's the time to join. Not only do we have an incredible March box in store - you can peek inside it here - but you'll also treated to a free Emite Lip & Cheek tint when you sign up. What are you waiting for? Simply head here and enter 'LOVE' at checkout.
The Perfume ShopWe have to say, when it comes to GWP deals, The Perfume Shop seems to constantly have an array of amazing offers. If you're a fan or Stella McCartney's latest scent Pop, they're giving away a rollerball of the fragrance with every purchase of a 50-100ml bottle. This means you can have one for the dressing table and another for the handbag!
GHDIn need of a new pair of straighteners? Throughout February and March, GHD are giving away a complimentary Advanced Split End Therapy treatment when you buy a GHD all black platinum styler or gold max styler, providing you with the ultimate double act for strong, shiny, healthy locks.
