Their makeup tutorials are more watchable than the latest prime time drama, they teach you so much about how to improve your application and let’s face it, they just feel like our mates.
They don’t just review products you know, some of the best beauty bloggers out there have collaborated with brands to either launch their own range or to tweak and improve existing products - and they’re brilliant!
Here are some of the best...
A Model Recommends Ruth Crilly of A Model Recommends has often cited the genius of the non-residue finish of Colab Dry Shampoo in Paradise, £3.49. But perhaps what makes this so wearable is the summery scent, meaning you can a hair refresh and a delicious hair fragrance in one.
Zoella She has one of the busiest channels on YouTube and she really knows her stuff, so if you want buffed skin then Zoella Pretty Polished Sugar Scrub, £7, is a worthy addition to your bathroom.
Tanya Burr We could watch her YouTube videos for hours, after all, who hasn’t coveted Tanya Burr’s effortlessly natural makeup? Tanya Burr Eyeshadow Palettes, £5.99, are a range of quads that can help you achieve anything from everyday style to a subtle, smoky eye.
Pixiwoo The Real Techniques brushes, applicators and sets were designed by makeup artist duo Sam and Nic Chapman, otherwise known at Pixiwoo. Where brushes used to be expensive. now you can fill your beauty bag with innovative and ingenious tools to get the best out of your makeup without breaking the bank. The latest addition to their range, Multi Tech, from £9.99, has been designed with a universal cut across the brushes to create a tapered point for more detailed application.
British Beauty Blogger Jane Cunningham doesn’t mess around when it comes to beauty products. If it doesn’t perform, she’ll tell you and if it’s not worth the investment, she’ll make sure you save your pennies. Her collaboration with Makeup Revolution on the Fortune Favours The Brave palette, £9.99, gives you a whopping 30 eyeshadows so you have everything from nudes, to intense and glittery colours.
Caroline Hirons She is known as the skincare queen and Caroline Hirons Pixi Cleanser, £24, is exactly what you’d expect from someone at the cutting edge of skincare while also knowing exactly what women need from their products. This ingenious 2-in-1 design contains a solid balm for your first cleanse - to obliterate makeup - and a soft creme for the second cleanse to really condition skin. To try it is to love it.
Fleur de Force She has millions of subscribers on YouTube and has enviably long lashes, but Fleur de Force knows more than most about how to fake them too. Eylure Fleur de Force Lashes, £5.99, are a range including natural, ¾ and full glamour lashes in easy-to-apply, fuss-free format.
Huda Beauty Try looking away from Huda Beauty's Instagram after just one video - it’s impossible. And if you search Huda Beauty you’ll find thousands of videos of Huda fans using the Huda Beauty Liquid Lip, £18 and Lip Contour, £16. The results don’t lie, and the cute ‘lip contouring’ application technique she shares gives the look of extra volume.
