When it comes to beauty products, clay is usually associated with the likes of deep cleansing face masks - but that's all about to change.
L'Oreal has cottoned on to the fact that in our polluted modern day world, dirt, dust and gas have caused us to create 56% more sebum - ergo, leaving us with greasier, duller and increasingly lifeless locks. Which, let's face it, nobody wants.
This can leave us stuck between a rock and a hard place: oily roots and dry ends. Like combination skin, it's hard to tackle both in one shot unless you have a multi-functioning product. Enter L'Oreal Extraordinary Clay.
Formulated with 3 refined clays that work to absorb oil and water while cleansing your hair, the new collection will soak up sebum from the roots and hydrate the tips in one go. The Clay-to-Masque Pre Shampoo Treatment raises the bar in particular, as once massaged into your scalp it essentially lifts off oil and impurities - leaving your hair cleansed, light and lifted.
Before shampooing, simply apply a decent amount to dry roots, massaging into the scalp section by section - leave for 5 minutes while it absorbs excess oils and rinse out before following with shampoo and conditioner!
L'Oreal Elvive Extraordinary Clay Masque Pre Shampoo Treatment, £3.99 at Superdrug
