Oh my god Becky... look at her (side) butt.
If you follow the likes of Beyonce and Kylie Jenner on Instagram, it's highly likely you've spotted a new area of the body they're all working with pride. Forget the side boob, by the looks of things, 2015 is the year of the 'side bum'.
While uber short shorts and a cheeky flash of flesh may not be for all of us, embracing your curves is something we can definitely get behind. And perfecting the 'side bum' via a tailor-made beauty routine of exfoliating and moisturising has pluses for all of us through summer, as we're beach-bound and adorning a bikini or swimming costume at one point or another.
The slightly risque trend all began on the red carpet, with celebs flaunting a flash of hip through a sheer dress.
Here's our three-step routine to perfecting your side derriere:
Buff Exfoliating will slough off any dead skin, leaving you with the perfect base for moisturiser. The natural blend of roasted coffee beans, almond oil, vitamin E and sea salt in Franks's Original Body Scrub, £11.95, not only scrubs away dry skin, but targets skin conditions like cellulite and stretch marks too.
Tone A slick of Kueshi's lightweight Anticellulite Booster, £14.55, will tone your skin and fight off any dimples (you'll have found a tube in your June GLOSSYBOX). The combination of hard-hitting ingredients stimulate your blood circulation, so massage in twice a day for summer-ready skin.
HydrateMoisturise, moisturise, moisturise. Pretty Peaushun's travel-size body lotion, £18, works to firm and tighten your skin, while the inclusion of light-reflecting particles and a subtle tint of colour creates a flattering glow. Alternatively, Neutrogena Norwegian Formula Body Oil, £3.99, will help seal in moisture, leaving your skin silken and nourished.
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