You’ve no doubt heard a lot about K-beauty’s 10-step skincare routine and you may have caught my blog about G-beauty from earlier in the month. Well, if you really want to be a full-fledged beauty guru, you need to know all about J-beauty skincare too.
Offering ground-breaking products, innovative techniques and insightful skincare tips, J-beauty is going to revolutionise your skincare ritual.
What Is J-Beauty?
J-beauty stands for Japanese beauty and, as its name suggests, encompasses all of the beauty know-how brought to you from this Asian island.
It is founded on a philosophy of prevention and anticipation. Basically, unlike in the UK where we tend to correct damage after it has already happened, J-beauty is all about maintaining healthy skin to avoid damage. Think of it as the skincare-first, makeup second movement.
Innovative And Reliable Formulas
Out of this philosophy of prevention comes innovative formulas that are also reliable. Unlike K-beauty which focuses on delivering instant results, J-beauty skincare products are made for the long game. They use scientific research to ensure that every product is of high quality and will deliver long-term benefits for your skin.
Why Are We Obsessed?
As with a lot of technological advances, Japan is ahead of the game when it comes to creams, serums and SPF products. In fact, much of their skincare features trademarked formulations that are unique to J-beauty. You just can’t get the same results from anywhere else!
Of course, J-beauty isn’t just about skincare. Their haircare and even their makeup is pretty revolutionary too.
What Are The Best J-Beauty Products Out There?
Shiseido: J-Beauty Skincare
Founded in 1872, Shiseido have spent close to 150 years fusing Eastern and Western knowledge to create revolutionary, science-driven products that are formulated with trademarked complexes. While you can explore more from their range here, I’d highly recommend giving their Bio-Performance Glow Revival Cream a try.
This moisturiser is formulated with the brand’s trademarked Multi-Capisolve 1124™ and their innovative RenoCycle System, both of which work together to infuse your skin with nutrients and help renew skin cells. It is also enriched with Super Bio-Hyaluronic Acid that moisturises and hydrates your skin, leaving it feeling softer and more supple. It also softens the appearance of wrinkles. Basically, it’s the secret to a vibrant and rejuvenated complexion.
Shu Uemura: J-Beauty Haircare
Launched by a Japanese makeup artist of the same name, Shu Uemura have developed a range of makeup and hair products that are founded on J-beauty principles. While you can explore their haircare ranges here, I’d suggest using the Urban Moisture Hydro-Nourishing Double Serum.
Perfect for those of you who suffer from dry hair, this lightweight treatment blends moringa oil with red algae to replenish and hydrate your hair. It also shields your tresses from pollution, UV rays, smoke and other environmental aggressors. Simply apply it onto your damp locks to reveal smooth, healthy-looking tresses.
Surratt: J-Beauty Makeup
The brain-child of Japanese born and New York raised Troy Surratt, this makeup brand brings together the aesthetic craftsmanship of Japanese culture with American style. While you can explore their makeup range here, their Dew Drop Foundation is a great introductory product to the brand.
A lightweight formula, it creates a smooth, natural and luminous finish, whilst still concealing imperfections and uneven skin tone. Plus, it is infused with hydrating properties that keep your skin soft and nourished. You just need to apply 1 to 2 drops onto your whole face using a brush with dense bristles.
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