If your mane is starting to look a little more frazzled, lack-lustre and brassy than it is Rapunzel-esque, it's time to take action.
When blonde hair is at its best, there's nothing quite like it - freshly spun gold springs to mind. Whether you're fair haired by birth or by bottle, it requires the same upkeep and what this calls for is a dedicated lineup of products that promise to keep your locks smooth, healthy and bright.
Here's how to keep your blonde locks looking their very best...
Purple shampooA blonde girls best friend. The thought of working a purple-hued formula into your hair may seem a little terrifying, but trust us when we say it is the secret to a non-brassy mane. It works by distributing a purple pigment onto your hair, which neutralises the unwanted yellow tones that often appear - in a similar way to colour correcting, it's all about the basic rules of the colour theory (colours opposite one another on the colour wheel cancel each other out). So basically, when we wash our hair with purple shampoo, it cancels out any red or yellow tones, in turn boosting the blue undertones and restoring your tresses to their former bright, cool colour.
One thing to watch out for? When selecting a purple shampoo, try to avoid any that look more like a light lilac colour and go for those that a deep pigmented purpley blue. They work far better. Lee Stafford Bleach Blondes Shampoo, £6.99 and Bed Head Dumb Blonde Purple Toning Shampoo, £14.35, both work wonders for banishing brassiness and brightening up your blonde.
Revive the colourThere's a new breed of in-shower treatments that work to lift your hair one shade lighter within 5 minutes. John Frieda Sheer Blonde Go Blonder In-Shower Lightening Treatment, £9, will also diminish any brassiness while it lightens, leaving you with a fresh and lifted colour. What's more, if you're sporting an ombre look, it will lighten your darker roots which in turn will make the colours blend together even more seamlessly.
ProtectionThe colour of your hair can totally change when it's exposed to lots of sunshine. Sure, sun-kissed locks looks a beautiful shade of blonde after a weeks holiday but it's imperative you keep them protected to stop your hair becoming dry and damaged. A spritz or two of Bumble and Bumble Invisible Oil Heat/UV Protective Primer, £20.50, is all you need to soften , detangle and protect your hair from UV damage, all while protecting against breakage too (which can be a big problem if you regularly dye your locks).
